nov 5, 2018 | Corporate Communication
Hur vet du att ditt varumärke är tillräckligt starkt för att leverera det interna och externa värde du behöver i ditt marknadsföringsarbete? Vi har tagit fram en mycket kort checklista med ett fåtal frågor som snabbt ger en fingervisning om ni är på rätt väg: Finns...
okt 18, 2018 | Corporate Communication
“Branding är inte bara det operativa arbetet som utförs av marknadsavdelningen” Ett starkt varumärke byggs huvudsakligen på en kundfokuserad strategi där distinkta och relevanta varumärkesegenskaper kommuniceras till mottagarna, so far so good. Men, om vi...
apr 11, 2018 | Corporate Communication
Värderingar toppar årets Förtroendebarometer Nyligen publicerade Medieakademin årets upplaga av Förtroendebarometern, den undersökning där svenskar får uttrycka sitt förtroende för samhällsinstitutioner och företag. Bland topp-10 syns återkommande samma företag, men...| Kaka | Varaktighet | Beskrivning |
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