Management Support and Change Strategy
We help you identify complex communication needs and create a framework for change
Organisational needs for change are increasing in a rapidly evolving world. Changes may, for example, be prompted by the geographical relocation of operations, organisational restructuring, digitalisation projects, or implementation of a new strategy. However, changes can also arise more short-term due to changes at the executive or managerial level, organisational sub-optimisation, and internal crises.
Regardless of the reason, changes create complex communicative needs where several perspectives and target groups need to be highlighted early in the process.
Aspekta can contribute to creating the right conditions for open and clear communication, both internally and externally. This is aimed at increasing internal engagement, reducing the risk of concern and conflicts, as well as creating awareness, understanding, and nurturing the company’s reputation and brand in the external environment. Proactive planned communication efforts are often the key to successful change where employees and other stakeholders understand, accept, and engage in the change.
Why is it important?
- It creates a clear picture of the organisation’s communicative needs
- It creates the right conditions for management and managers to communicate in a unified and planned manner
- It contributes to increasing awareness, engagement, and participation internally
- It reduces the risk of worry and speculation
- It contributes to nurturing the company’s reputation and brand to employees and external target groups
Examples of what we can help you with
- Clarify the purpose and vision for communication
- Identify internal and external target groups and their respective needs
- Strategy with an activity plan based on the different phases of change
- Identify communicative risks based on the change from a media and external perspective
- Overall narrative and messaging
- Prepare and train spokespersons for potential internal and external appearances
- Educate managers or other representatives in communicative leadership
Do you want to know more? Contact one of us:
