Target Group Analysis

With a basic understanding of your target audience, you do not leave your communication successes to chance. We help you pinpoint your key stakeholders and provide insights into where and how to reach them. 

Why is target audience analysis important?

• It identifies the stakeholders that are most important to your business
• It helps you choose channels and platforms where your target audience is present
• It assists you in tailoring your messages to the target audience
• It provides understanding of the drivers and motivations of the target audience
• It allows you to base your efforts on knowledge rather than gut feeling

Examples of what we can help you with

• Identification of primary and secondary target audiences
• Analysis of demographics, needs, drivers, and preferences
• Identification of channels where the target audience is represented